Company: Disney
CLIENT CHALLENGE: Redesign a credit card site to make it engaging and informative for two different audiences. With thousands of monthly visitors, DisneyRewards.com needed a way to serve relevant information to current cardmembers, while simultaneously catering to prospective customers.
PROJECT RESULTS: Increased conversions and longer time on site. Months after the new site went live, the client reported that the average conversion rate for new customer sign-ups had met and exceeded their goals. Site analytics also showed that the average time on site had improved, particularly in key sections for current cardmembers.
Mobile-first Slide Design In order to maximize space on mobile designed slide functionality for elements that were part of a series, such as card design options, offers and Disney news stories.
Style Guide Created a site style guide, which included rules for typography, color palette, iconography, CTA buttons and other elements.
Digital Design: Sketches and Wireframes
Started by sketching different layout options for the homepage and secondary pages, which were reviewed internally with the ACD and CD. After When best approach agreed, digital requirements delivered to create digital wireframes for all pages, including desktop, tablet and mobile.
Digital Prototype
Clickable Prototype Demo Development, Quality Assurance, Testing, and Completion to ensure all animated transitions and interactions were correct.
