Company: EverString a $100m funded AI Start-Up
EverString is a B2B SaaS platform, which uses AI and machine learning to help sales and marketing professionals find highly qualified accounts.
Creative Director Advisory: Branding, UX, Visual Design, Customer Research, Video, Animation
Digital Media Solutions: Team of designers, copywriters and developers to build a brand visual identity and creative strategy, which was rolled out across a variety of channels including web, video, display advertising, social media, ebooks, direct mail and events.
EverString BRAND STYLE GUIDE - Created creative asset style guide that established brand's Creative Governance Policy, Digital Media Asset requirements defining development rules for typography, color, photography, logo usage, and general look and feel.
CORPORATE WEBSITE REDESIGN
Goal: Redesign of EverString.com to make it a more effective inbound marketing and sales tool.
Challenges: Be relevant for and communicate value to two distinct audiences (sales and marketing professionals).
EverString User Experience (UX), Funnel Strategy, B2B Customer Personas, Digital Assets
DEMAND GENERATION, BUYER ENABLEMENT, SALES AUTOMATION
All creative materials had to function as integral parts of our overall marketing strategy aligned with robust digital media platform driven Demand Generation. This included designing reusable Marketo templates for emails and landing pages, which could be used across multiple campaigns. Working with the CMO and VP of Sales, we developed a series of downloadable short form ebooks and cheatsheets to drive engagement and demo requests, which resulted in a 30% increase in closed-won deals.
Motion Graphics, Animation, Video Production
Executive Produced custom motion graphics for the website as well as for trade show booths. Provided creative and strategic direction and production leadership for internal and contract video production.
Marketo Summit / EverString Sponsor Customer Launch Party
Goal: Create visually dynamic animations based on the connective nodes of EverString's logo. The animations appeared on the jumbotron at Wet Republic in Las Vegas for EverString's Marketo Summit party, featuring Will Smith and DJ Jazzy Jeff. Animations and motion design by Colin Sebestyen.